Tapas Marketing

Executive Advisement & Marketing Optimization

Welcome to Tapas Marketing

We are consultants that guide, educate, and improve the return on marketing investment for small to mid-sized businesses.

Problem: It’s hard to find great marketing people. Whether your hiring in-house or looking to work with a marketing agency, it’s tough to find someone who gets it. Are you getting ripped off? Do you have the right marketing mix? Marketing is murky and expensive, and marketing people seem to make marketing even more complicated.

Solution: We bridge the gap between business owners and a marketing mindset. We offer a neutral perspective on marketing so business owners can navigate the complicated marketing landscape with confidence. We offer tailored, quarterly plans and on-demand advice to keep you on track. 

Our mission:
To make marketing affordable and accessible to all business owners. 

Our vision:
Empower business owners with knowledge to make great marketing decision. 

Meet Your Marketing Secret Weapon

Kate Weed brings over 13 years of experience to your business. Kate’s background as a Marketing Director combined with her experience working with small business owners gives you a balanced perspective on marketing.

Kate and her team offer customized marketing plans and on-demand advice as affordable C-level executives. 

an affordable alternative

Our Secret Sauce

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Our Services

The word “tapas” is derived from the Spanish verb tapar, “to cover”, a cognate of the English top.

Planning

Together we'll shape a comprehensive plan outlining your specific marketing efforts including strategy and tactics.

Neutrality

We provide honest and impartial advisement because we don't have skin the game. We are consultants that complement in-house teams and agencies.

Strategy

A forward-looking approach to reach your ideal clients and customers, and methods for staying ahead of your competitors in the future.

Guidance

Many times business owners plan to handle marketing themselves. And sometimes all they need is guidance from an expert to help them stay on track.

Executive Advisement

Marketing isn't a stand alone division of a company. Our expertise can be beneficial when making important business decisions.

Education

Not sure if you're getting ripped off? We can help boost your return by being your advocate and providing the marketing education you need.

Public Relations

Bring your brand's story to life in the media. We handle media pitching, writing and distributing press releases to target outlets, and delivering measurable ROI in media value.

Graphic Design

Create visual concepts to expertly communicate your message to consumers and/or businesses. Our team designs for both digital and print advertisements like ads, brochures, magazines, and corporate reports.

Paid Media

Drive revenue with PPC advertising, retargeting, branded content, and display ads campaigns. Paired with an organic strategy, PPC can be powerful.

Email Marketing

Engage with prospects and customers in their inbox at just the right time. We'll design email templates, set up drip and trigger campaigns, and grow your email list to keep your brand top of mind and increase revenue.

SEO

Grow your organic reach and visibility by tapping into our team of experts to improve your rankings, drive traffic, and increase awareness in search engines.

Social Media

Create and share content on your social media channels in your brand voice. We’ll help decide which platforms to focus on. From Facebook to Snapchat, we can manage it all.

Planning

Together we'll shape a comprehensive blueprint outlining your specific business objectives and our marketing efforts for the coming year.

Strategy

A forward-looking approach to identify your ideal clients and customers, and methods for staying ahead of your competitors in the future.

Executive Advisement

From sales commission structures to social media, we provide a sounding board to help focus your time and energy.

Email Marketing

Engage with prospects and customers in their inbox at just the right time. We'll design email templates, set up drip and trigger campaigns, and grow your email list to keep your brand top of mind and increase revenue.

SEO

Grow your organic reach and visibility by tapping into our team of experts to improve your rankings, drive traffic, and increase awareness in search engines.

Social Media

Create and share content on your social media channels in your brand voice. We’ll help decide which platforms to focus on. From Facebook to Snapchat, we can manage it all.

Public Relations

Bring your brand's story to life in the media. We handle media pitching, writing and distributing press releases to target outlets, and delivering measurable ROI in media value.

Graphic Design

Create visual concepts to expertly communicate your message to consumers and/or businesses. Our team designs for both digital and print advertisements like ads, brochures, magazines, and corporate reports.

Paid Media

Drive revenue with PPC advertising, retargeting, branded content, and display ads campaigns. Paired with an organic strategy, PPC can be powerful.

Website

We'll manage the technical side of your website like hosting and coding, and take care of design and development too.

Content

Create, publish, and distribute digital content for a targeted audience. Blog posts, white papers, case studies, and more.

Traditional Media

Print, radio, TV, and billboards are going digital. We'll help coordinate traditional efforts with a digital marketing strategy.

Our Packages

Do-It-Yourself

Ready to roll up your sleeves and get your hands dirty?

Do-It-Yourself

This package includes education and guidance on marketing tools and techniques. I'll teach you how to be your best marketing asset.
I'm Ready To Learn

Done For You

You're ready for a marketing specialist to support your business.

Done For You

We'll define your needs and deliver the right solution at the right budget. We specialize in social media, email marketing, and digital public relations.
I Need An Expert

Projects

Do you have a specific marketing project you need support on?

Projects

Hire us for a flat fee or hourly rate to complete the project. Referrals for talented marketing experts we know are always free.
I Have A Specific Marketing Need
Marketing and finance audits are represented by an iPhone, notebook, and laptop.

Phase I:
Audit & Research

Planning and strategy is represented by a productivity cube and a marketing quarterly plan at the Tapas Marketing office.

Phase II:
Strategy & Planning

Executive advisement and marketing optimization shown by marketing graphs and budget reports spread out on a table along with a laptop surrounded my a team of marketers and financial analysts.

Phase III: Reporting & Analytics

Phase IV: Optimize & Advise

Our Expertise

Executive advisement
90%
Business strategy
80%
Marketing optmization
90%
ad hoc solution sessions
60%

Executive Blog

We think knowledge should be free. Our weekly blogs are tailored to business owners and executives who value a fresh perspective on marketing and business.

Our Testimonials

"We have found great success with Tapas Marketing. Our brand awareness has increased 28% and our revenues by 24% since integrating them with our sales team."
Professional head shot of Jason Yocum
Jason Yocum
CEO of STAX3D
"I was impressed by their creative approach to developing strategic plans designed to drive measurable results. Working with them, I’ve been able to see them successfully manage multiple projects and execute at the highest degree."
Professional head shot of Kelly Hahn
Kelly Hahn
Director of Sales

Free Resources

Looking for a marketing template? We’re here to help. Download our most frequently used marketing guides. 

Contact Us

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Let's take your marketing to the next level, together.

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Let's get to work.

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