Welcome to Tapas Marketing
We are consultants that guide, educate, and improve the return on marketing investment for small to mid-sized businesses.
Problem: It’s hard to find great marketing people. Whether your hiring in-house or looking to work with a marketing agency, it’s tough to find someone who gets it. Are you getting ripped off? Do you have the right marketing mix? Marketing is murky and expensive, and marketing people seem to make marketing even more complicated.
Solution: We bridge the gap between business owners and a marketing mindset. We offer a neutral perspective on marketing so business owners can navigate the complicated marketing landscape with confidence. We offer tailored, quarterly plans and on-demand advice to keep you on track.
Our mission:
To make marketing affordable and accessible to all business owners.
Our vision:
Empower business owners with knowledge to make great marketing decision.
Meet Your Marketing Secret Weapon
Kate Weed brings over 13 years of experience to your business. Kate’s background as a Marketing Director combined with her experience working with small business owners gives you a balanced perspective on marketing.
Kate and her team offer customized marketing plans and on-demand advice as affordable C-level executives.
an affordable alternative
Our Secret Sauce
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Our Services
The word “tapas” is derived from the Spanish verb tapar, “to cover”, a cognate of the English top.
Planning
Together we'll shape a comprehensive plan outlining your specific marketing efforts including strategy and tactics.
Neutrality
We provide honest and impartial advisement because we don't have skin the game. We are consultants that complement in-house teams and agencies.
Strategy
A forward-looking approach to reach your ideal clients and customers, and methods for staying ahead of your competitors in the future.
Guidance
Many times business owners plan to handle marketing themselves. And sometimes all they need is guidance from an expert to help them stay on track.
Executive Advisement
Marketing isn't a stand alone division of a company. Our expertise can be beneficial when making important business decisions.
Education
Not sure if you're getting ripped off? We can help boost your return by being your advocate and providing the marketing education you need.
Public Relations
Bring your brand's story to life in the media. We handle media pitching, writing and distributing press releases to target outlets, and delivering measurable ROI in media value.
Graphic Design
Create visual concepts to expertly communicate your message to consumers and/or businesses. Our team designs for both digital and print advertisements like ads, brochures, magazines, and corporate reports.
Paid Media
Drive revenue with PPC advertising, retargeting, branded content, and display ads campaigns. Paired with an organic strategy, PPC can be powerful.
Email Marketing
Engage with prospects and customers in their inbox at just the right time. We'll design email templates, set up drip and trigger campaigns, and grow your email list to keep your brand top of mind and increase revenue.
SEO
Grow your organic reach and visibility by tapping into our team of experts to improve your rankings, drive traffic, and increase awareness in search engines.
Social Media
Create and share content on your social media channels in your brand voice. We’ll help decide which platforms to focus on. From Facebook to Snapchat, we can manage it all.
Planning
Together we'll shape a comprehensive blueprint outlining your specific business objectives and our marketing efforts for the coming year.
Strategy
A forward-looking approach to identify your ideal clients and customers, and methods for staying ahead of your competitors in the future.
Executive Advisement
From sales commission structures to social media, we provide a sounding board to help focus your time and energy.
Email Marketing
Engage with prospects and customers in their inbox at just the right time. We'll design email templates, set up drip and trigger campaigns, and grow your email list to keep your brand top of mind and increase revenue.
SEO
Grow your organic reach and visibility by tapping into our team of experts to improve your rankings, drive traffic, and increase awareness in search engines.
Social Media
Create and share content on your social media channels in your brand voice. We’ll help decide which platforms to focus on. From Facebook to Snapchat, we can manage it all.
Public Relations
Bring your brand's story to life in the media. We handle media pitching, writing and distributing press releases to target outlets, and delivering measurable ROI in media value.
Graphic Design
Create visual concepts to expertly communicate your message to consumers and/or businesses. Our team designs for both digital and print advertisements like ads, brochures, magazines, and corporate reports.
Paid Media
Drive revenue with PPC advertising, retargeting, branded content, and display ads campaigns. Paired with an organic strategy, PPC can be powerful.
Website
We'll manage the technical side of your website like hosting and coding, and take care of design and development too.
Content
Create, publish, and distribute digital content for a targeted audience. Blog posts, white papers, case studies, and more.
Traditional Media
Print, radio, TV, and billboards are going digital. We'll help coordinate traditional efforts with a digital marketing strategy.
Our Packages
Do-It-Yourself
Ready to roll up your sleeves and get your hands dirty?
Do-It-Yourself
This package includes education and guidance on marketing tools and techniques. I'll teach you how to be your best marketing asset.
I'm Ready To Learn
Done For You
You're ready for a marketing specialist to support your business.
Done For You
We'll define your needs and deliver the right solution at the right budget. We specialize in social media, email marketing, and digital public relations.
I Need An Expert
Projects
Do you have a specific marketing project you need support on?
Projects
Hire us for a flat fee or hourly rate to complete the project. Referrals for talented marketing experts we know are always free.
I Have A Specific Marketing Need
Phase I:
Audit & Research
Phase II:
Strategy & Planning
Phase III: Reporting & Analytics
Phase IV: Optimize & Advise
Our Expertise
Executive advisement
90%
Business strategy
80%
Marketing optmization
90%
ad hoc solution sessions
60%
Executive Blog
We think knowledge should be free. Our weekly blogs are tailored to business owners and executives who value a fresh perspective on marketing and business.
Our Testimonials
"We have found great success with Tapas Marketing. Our brand awareness has increased 28% and our revenues by 24% since integrating them with our sales team."
Jason Yocum
CEO of STAX3D
"I was impressed by their creative approach to developing strategic plans designed to drive measurable results. Working with them, I’ve been able to see them successfully manage
multiple projects and execute at the highest degree."
Kelly Hahn
Director of Sales
Free Resources
Looking for a marketing template? We’re here to help. Download our most frequently used marketing guides.
